DISINFORMED
Deliverables
- Brochure Design
- Website Design
- Museum Exhibit Design
In such a vast and fast-paced world it's important to slow down for a minute and really observe our reality.
Disinformed is a museum exhibiting all the conspiracies that surround us, from politics, the ocean, privacy to our very own existence. With the exhibits being set holographically, the museum sets to create a felling of mystery as well as discovery as the audience interacts with it.
Set aside all that you’ve known, come in as a blank canvas and be prepared to think freely and question everything once you step in.
newspaper | guerrilla marketing | poster design
newspaper | guerrilla marketing | poster design
AIR AWARE
newspaper | guerrilla marketing | poster design
Air Aware is a campaign to bring awareness to the rising air pollution crisis going on in India. Air, it’s such a normal thing, so normal that we don’t think about it enough and while we remain oblivious to its presence, it keeps attacking us. India’s air quality has never been worse, when you look at the database’s ranking of particulate pollution in cities, 11 of the 12 cities with the highest levels are located in India.
While our government chooses to be ignorant about climate change and the ongoing crisis, we must take it upon ourselves to speak up and urge them to face the reality of our situation. We don’t have the privilege to ignore this any longer, the time for change is now.
NEWSPAPER DESIGN
We choose to use the medium of a newspaper as our message is one that is relevant to not only the privileged but to all of the population of India, a lot of whom sit within the middle and lower class of
society. Hence the newspaper is a mode to keep it accessible to all, along with this the
newspaper would be free of charge.
GUERRILLA MARKETING
In order to gain momentum and reach our more the more local population, we created these posters and banners of sorts and placed them around the major cities to bring this out onto the streets to cause intrigue, ultimately enough to get them to inquire more and join the movement. A QR Code is present on all of them to direct the audience onto our website where they can find out more information about the air pollution crisis in India and ways they can contribute in demanding change.
POSTER AD CAMPAIGN
These posters are placed onto billboards to reach the other half of the population, the ones whom own vehicles. The purpose is to educate everyone as it is a battle the country will face have to stand as one and face.
